About This Course
Product management is the process of managing a product and its lifecycle, from its beginning as an idea to its physical launch or marketing. The business objectives of product management are to make the product valuable for the targeted customer while producing measurable benefits for the business making it.
This Product Management Training course will help you to learn core skills and strategies that form the entire product management process. Delegates will gain in-depth knowledge of all critical areas of product management such as insight creation, product strategy, product planning and marketing. Next, you’ll discover popular tools for ensuring you’re delivering the right product. Finally, you’ll learn how to leverage Agile frameworks to empower your product development team. When you’re finished with this course, you’ll have the skills and knowledge of the Product Management craft needed to discover and deliver successful products.
Learning Objectives
Target Audience
- Anyone who wishes to pursue a career in product management or improve their existing skills can attend this course.
Curriculum
Product Management Overview
Key roles of Product Management
Key Attributes
Product Team
Stages of Product Management
Factors affecting Product Management
Building a Product Management Strategy
Market Research Basics
Measures for Product Management
Communication for Product Manager
Marketing Analytics for Product Manager
Understanding Customer
Agile Product Management
