About This Course
Digital Marketing Fundamentals Training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics.
What are the keywords in Digital Marketing?
A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).
Salary Trend
The average salary for a Digital Marketing beginner level / fresher is about Rs 2.4 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.
How much can a fresher earn in digital marketing?
If you are a Fresher in Digital Marketing job it lies between 15k to 25k. As your skills grow and at every stage when you level up your skills maybe 1 year or 2 it increases up to 35k to 50k. Earning up to 1 lakh when you become an Expert. (Totally depending on your skills and type of responsibility you handle.
How to get Course Completion Certificate?
Upon completion of the course, the Certybox Certified Digital Marketing Fundamentals exam validates your basic understanding of Digital Marketing. On passing the exam, you will be accredited as a Certybox Certified Digital Marketing Fundamentalist.
Exam Format
- Multiple choice
- 30 questions
- One mark awarded for each correct answer
- No negative marks for incorrect answers
- 30 questions must be answered correctly to pass
- 60-minute duration
- Online unproctored exam
Learning Objectives
Target Audience
- People new to digital marketing which can include designers, software engineers, salespeople, and even marketers who focus on other areas besides digital, such as events or branding
Curriculum
Digital Marketing Fundamentals
Overview
Branding
Value Proposition
Campaigns and Channels
Customers
Marketing Metrics
Marketing Analytics
Data Analysis
Content Marketing
Conversion Rate
Search Engine Optimization (SEO)
Social Media
Online Advertising or Pay-per-click (PPC)
Other Marketing Channel
