Digital Marketing Fundamentals Training

In this Training, you’ll cover the fundamentals of digital marketing and go through various approaches with the end result being a professional digital marketing plan.

Enrolment validity: Lifetime

About This Course

Digital Marketing Fundamentals Training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics.

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).

The average salary for a Digital Marketing beginner level / fresher is about Rs 2.4 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

If you are a Fresher in Digital Marketing job it lies between 15k to 25k. As your skills grow and at every stage when you level up your skills maybe 1 year or 2 it increases up to 35k to 50k. Earning up to 1 lakh when you become an Expert. (Totally depending on your skills and type of responsibility you handle.

Upon completion of the course, the Certybox Certified Digital Marketing Fundamentals exam validates your basic understanding of Digital Marketing. On passing the exam, you will be accredited as a Certybox Certified Digital Marketing Fundamentalist.

  • Multiple choice
  • 30 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam

Learning Objectives

Understanding your customers
Measurement and metrics
Conversion-rate optimization
Search Engine Optimization
Organic channels
Paid channels
Email marketing
Affiliate marketing
Social Media marketing

Target Audience

  • People new to digital marketing which can include designers, software engineers, salespeople, and even marketers who focus on other areas besides digital, such as events or branding


21 Lessons25h

Digital Marketing Fundamentals

Value Proposition
Campaigns and Channels
Marketing Metrics
Marketing Analytics
Data Analysis

Content Marketing

Conversion Rate

Search Engine Optimization (SEO)

Social Media

Online Advertising or Pay-per-click (PPC)

Other Marketing Channel



Duration 25 hours
21 lectures

Material Includes

  • Online, Self Paced
  • 12 Months of Access to Online Course
  • Flexible Learning Program
  • Extensive Content for Self-Learning
  • Quizzes / Assignments
  • Downloadable Content
  • Resume support
  • LinkedIn profile optimization
  • Course Completion Certificate