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Digital Marketing Fundamentals Training

In this Training, you’ll cover the fundamentals of digital marketing and go through various approaches with the end result being a professional digital marketing plan.

Enrolment validity: Lifetime

About This Course

Digital Marketing Fundamentals Training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics.

Learning Objectives

Understanding your customers
Measurement and metrics
Conversion-rate optimization
Search Engine Optimization
Organic channels
Paid channels
Email marketing
Affiliate marketing
Social Media marketing

Target Audience

  • People new to digital marketing which can include designers, software engineers, salespeople, and even marketers who focus on other areas besides digital, such as events or branding

Curriculum

21 Lessons25h

Digital Marketing Fundamentals

Overview
Branding
Value Proposition
Campaigns and Channels
Customers
Marketing Metrics
Marketing Analytics
Data Analysis

Content Marketing

Conversion Rate

Search Engine Optimization (SEO)

Social Media

Online Advertising or Pay-per-click (PPC)

Other Marketing Channel

certificate

1,299.008,999.00

86% off
Level
Beginner
Duration 25 hours
Lectures
21 lectures
Language
English

Material Includes

  • Online, Self Paced
  • 12 Months of Access to Online Course
  • Flexible Learning Program
  • Extensive Content for Self-Learning
  • Quizzes / Assignments
  • Downloadable Content
  • Resume support
  • LinkedIn profile optimization
  • Course Completion Certificate