About This Course
Digital Marketing Fundamentals Training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics.
Learning Objectives
Understanding your customers
Measurement and metrics
Conversion-rate optimization
Search Engine Optimization
Organic channels
Paid channels
Email marketing
Affiliate marketing
Social Media marketing
Target Audience
- People new to digital marketing which can include designers, software engineers, salespeople, and even marketers who focus on other areas besides digital, such as events or branding
Curriculum
21 Lessons25h
Digital Marketing Fundamentals
Overview
Branding
Value Proposition
Campaigns and Channels
Customers
Marketing Metrics
Marketing Analytics
Data Analysis
Content Marketing
Conversion Rate
Search Engine Optimization (SEO)
Social Media
Online Advertising or Pay-per-click (PPC)
Other Marketing Channel
