About This Course
Digital Marketing program will prepare you to become a complete digital marketer. One of the world’s fastest-growing disciplines, this Digital Marketing certification course will increase your job market value and enable you to handle end-to-end marketing campaigns.
Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments like Marketing, Public Relations, Branding and HR.
Learning Objectives
Gain a strategic understanding of Digital Marketing
Understand how to use it for branding and sales
Learn best practices, tools, and techniques of SEO
Master Search Engine Marketing using Google Ads
Understand Email Marketing and work with industry-standard tools such as Mailchimp
Become well-versed with marketing on top social media channels
Know how to create and run an Integrated Digital Marketing campaign
Prepare you to become a complete digital marketer and make you industry ready on day one
Requirements
- If you have some Marketing knowledge and are familiar with the Internet, this course is for you.
Target Audience
- Freshers who want to make a career in Digital Marketing
- For middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales
Curriculum
41 Lessons25h
Marketing Principles & Strategies
Segmentation, Targeting, and Positioning
Understanding Consumer Behavior
Influences on Consumer Behavior
Product Mix Decision
Branding Decision
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
E-mail Marketing
Brand Marketing & PR Communications
Inbound Marketing
Web Analytics
