Predictive Analytics

Predictive Analytics is an area of statistics and data analysis that uses data modeling to work out future results of a decision path. By identifying trends and patterns in past and present data and understanding data relationships, data analysts can build models to forecast the consequences of various strategies and decisions.

Enrolment validity: Lifetime

About This Course

In Predictive Analytics course you will learn to apply predictive analytics and business intelligence to solve real-world business problems.

Learning Objectives

Predictive Analytics
Customer Analytics
Regression Analysis
Marketing Performance Measurement

Target Audience

  • Individuals who are new to predictive analytics and wish to use it to optimize their business performance
  • Business leaders & Analysts
  • Marketing & Sales Professionals
  • Software and IT professionals


103 Lessons55h


What is Predictive Analytics?
Shedding Light with Predictive Analytics
Features of Predictive Analytics Models
Big Data Considerations and Sources
Time Series, Uplift, and Logistic Models
Time Series, Uplift, and Logistic Models
Predictive Analytics vs. Traditional BI
Practical Exercise
Applications of Predictive Analytics

Applied Predictive Modeling

Process & Technology

Statistical Concepts

Correlation & Regression

Data Collection

Data Preprocessing

Data Mining and Analytics

A/B Testing

Linear and Logistic Regression

Machine Learning

Data Visualization

R Programming



Duration 55 hours
103 lectures

Material Includes

  • Online, Live Learning
  • Lifetime Access
  • Flexible Learning Program
  • Extensive Content for Self-Learning
  • Practice Tests
  • Course Completion Certificate