YouTube has always been a source of entertaining content as a part of aggressive digital marketing, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (49%) plan to add YouTube to their marketing strategy over the next 12 months,according to the State of Inbound report.

One-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population.

In this video marketing course, you will learn:

  • how to build a solid foundation for your YouTube channel(s) and Video
  • how to produce compelling and effective videos
  • how to use a free resource for creating your YouTube channel banner, which does not require any design experience
  • how to optimise your channel for organic traffic by selecting the right keywords and description
  • how to select the right keywords for your videos and optimise around these keywords
  • all the basics of YouTube Marketing
  • Learn how to stream video
  • how to do YouTube advertising, measure business outcomes, identify target audiences and customized your channel
  • Certification valid for life
  • Free Practice Tests
  • Online e Learning Access (LMS)
  • 24*7 Availability
  • E-learning content


Course Curriculum

Establishing a Video Marketing Strategy
Introduction 00:00:00
Video Strategies 00:00:00
YouTube is Key 00:00:00
Make Videos That Users Watch 00:00:00
Schedule Your Videos 00:00:00
Optimize Videos for Search 00:00:00
Gaining Exposure and Measuring Impact
Introduction 00:00:00
Paid Video Promotion 00:00:00
Success with TrueView Ads 00:00:00
Make Your Video Shareable 00:00:00
Measure Your Impact 00:00:00
Analyze the Customer Journey 00:00:00
Video Length Guidelines 00:00:00
Coming Up 00:00:00
Leveraging Mobile Video
Introduction 00:00:00
Power of Mobile Video 00:00:00
Six Questions on Mobile Video 00:00:00
Who’s on Which Channels? 00:00:00
What Are Viewers Watching and Sharing? 00:00:00
When Should You Make Mobile Videos? 00:00:00
Example: GoPro 00:00:00
Promoting & Measuring Mobile Video
Introduction 00:00:00
Where to Promote Your Videos? 00:00:00
YouTube Ads & Orabrush 00:00:00
Why Is Mobile Video Unique? 00:00:00
Vloggers vs Brands: Time of Day 00:00:00
Vloggers vs Brands: Upload Frequency 00:00:00
How to Measure Mobile Video? 00:00:00
Conclusion 00:00:00

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  • $299
  • 10 Days

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