Pay Per Click(PPC) Basics & Advanced Program

PPC stands for pay-per-click, a model of Digital marketing– specifically internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

This is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Our Basics and Advanced Pay Per Click program trains professionals in the fields of PPC and Paid Search.

In this program, you ll learn

  • how to increase your Google Adwords performance by at least 100%
  • Increase your Click Through Rate and decrease your Cost per Click
  • Stop wasting money guessing at ad copy, bid strategies and key words and work your PPC budget right


In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history. There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists.
  • Certification valid for life
  • Lifelong e-learning access
  • Free Practice Tests
  • Online e Learning Access (LMS)
  • 24*7 Support
  • Covers PPC Basics + Advanced level
  • Tools covered-Analytics+Keywords Tools

Course Curriculum

Introduction To PPC Advertising
Psychology Of Search 00:00:00
The Search Opportunity 00:00:00
The Buying Cycle 00:00:00
Introduction To Keywords And Match Types
Keyword Basics & Keyword Organization 00:00:00
The Long Tail & Keyword Discovery 00:00:00
Understanding Match Types 00:00:00
Managing Search Queries & Negative Keywords 00:00:00
How To Add Keywords 00:00:00
Writing Effective Ad Copy And Introduction To Landing Pages
Connecting Search Queries To Websites 00:00:00
Trademarks And Dynamic Insertion 00:00:00
Ad Extensions Landing Pages: Where To Send Your PPC Traffic 00:00:00
Ad Copy Testing 00:00:00
Campaign Settings
Account Settings And UI Walkthrough 00:00:00
Location And Language Targeting 00:00:00
Types, Budget, & Reach 00:00:00
Conversion Tracking, Bidding, And Reporting
Setting And Measuring Goals 00:00:00
ROAS, Conversion, & Setting Initial Bids 00:00:00
Bidding Options 00:00:00
Setting Bids 00:00:00
How To Extract Valuable Data 00:00:00
The Content/Display Network
Introduction To Display Advertising 00:00:00
Image And Video Ads 00:00:00
Remarketing 00:00:00
Account Organization
Ad Group Organization 00:00:00
Campaign Organization 00:00:00
Working With Multiple Accounts 00:00:00
Quality Score
Introduction To Quality Score 00:00:00
With Quality Score 00:00:00
Pivot Tables And Quality Score 00:00:00
Creating Your Account Strategy And Launching And Monitoring Accounts
Creating, Launching, And Managing A PPC Account 00:00:00
Testing And Advanced Landing Page Strategy
Landing Page Testing 00:00:00
Advanced Testing Techniques 00:00:00
Building The Perfect Landing 00:00:00
Tools And Other Networks
Save Time With AdWords Editor And Excel 00:00:00

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  • $299
  • 10 Days

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