Certybox’s Digital Marketing online training will help you gain expertise in various Digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics. 

In the era of digital revolution, technology has opened new opportunities for marketing. In the time of individualization, digitalization, networking along with the emergence of enlightened consumer has posing new challenges as well as opportunities for marketing.

What we market may not have changed but how we market definitely has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for organization, but also enormous opportunities have boomed for digital marketers, web designer, web analyst and web developer.

Digital Marketing Program Focus on

  • Exploring the emerging tools offered by internet.
  • Access the realm of social media
  • Understand and estimate the mind-set of online consumer.
  • Design tools to enhance consumer online experiences.
  • Monitor, evaluate and iterate traffic-building activities for marketers.
  • Evaluate internet-marketing metrics and identify KPI.
  • Intergrade the digital marketing and traditional marketing efforts.
  • Benefit the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics.
  • Extracting consumer DNA and aid decision making in marketing.

Who Should Attend Digital Marketing Course?

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels.
  • Anyone responsible for developing or implementing organisation’s online strategy.
  • Traditional marketers who want to fast-track their marketing career or enter the digital world.
  • Entrepreneurs who need to maximize online channels for growing their business.
  • Students who want to gain knowledge on Digital Marketing and increase their job opportunities.

Digital Marketing Course Objectives

The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives-as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application.

Modules of Digital Marketing

  • Search Engine Optimization (SEO)– Understand the search engine as default entry point to internet. Learn how to get website listed among top search engine results.
  • Search Engine Marketing (SEM)– Appreciate the role of pay per click in website listing. Learn how to effectively run ads on Search Engines.
  • Web Analytics– Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media.
  • Email Marketing– Delivering the relevant marketing communication to targeted audience in most creative way. Learn how to effectively build your users lists, deliver emails & generate relevant clicks. Marrying the off line database with online database.
  • Social Media Marketing (SMM)– Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media.
  • Content and Blog Marketing (CBM)– Increasing audience engagement through content marketing. Learn to use white paper, brochure, case studies for unique interaction. .
  • Mobile Marketing (MM)– Strategizing marketing through smart devices. Learn App-based marketing, QR codes, Location-based marketing, SMS marketing.

Job Outlook

  

Course Info

In this training you will be provided with a strong foundation in the core concepts of digital marketing. The impact training modules will ensure a sure shot success in the certification exam. The training will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert.
You will learn all the concepts from social media marketing to search marketing that will help you excel in your digital marketing career. The course syllabus has been compiled by leaders from Google and Facebook to ensure it is cutting-edge, relevant and technically accurate.

Course Outline

The courseware includes all the major aspects of Digital Marketing – SEO, Social Media, Adwords, Email marketing, Reputation management and more. The training modules are designed by Digital experts from Google and Facebook.

At the end of the course you will master the art of strategising, analysing and implementing campaigns as per your business needs.

Deliverables:

  • Instructor-led Live Sessions
  • Real-life Case Studies
  • Assignments
  • Lifetime Access
  • 24 x 7 Expert Support
  • Certification
  • Forum

 

Course Curriculum

SEARCH ENGINE OPTIMIZATION (SEO)
History of Search & Introduction to SEO 00:00:00
On-Page Best Practices 00:00:00
Keyword Research & Competitive Analysis 00:00:00
SEO-Friendly Design & Architecture 00:00:00
Technical Website Optimization 00:00:00
The Future of SEO 00:00:00
Link-Building 00:00:00
Social,Local,Mobile (SoLoMo) SEO Strategies 00:00:00
SEO Site Audit 00:00:00
Algorithm Updates 00:00:00
SEO Tracking 00:00:00
SEO Career Paths 00:00:00
SEARCH ENGINE MARKETING (SEM)
AdWords – Google’s Online Advertising Program 00:00:00
Search Campaign Creation 00:00:00
Display Targeting 00:00:00
Conversions & Conversion Tracking 00:00:00
SEARCH MEDIA MARKETING (SMM)
Why care about Social Media? 00:00:00
Creating a Facebook Marketing Strategy 00:00:00
Twitter Marketing and Advertising 00:00:00
LinkedIn Marketing 00:00:00
Social Media Customer Care and Social Media Tools 00:00:00
Instagram, Pinterest and Snapchat Marketing 00:00:00
Email MARKETING
Deliverability 00:00:00
Effective Email Content 00:00:00
Customer Acquisition Strategies 00:00:00
Effective Creative Introducing 00:00:00
Nurturing & Automation 00:00:00
Resources to do situational analysis and progressive updates 00:00:00
Email Automation 00:00:00
INBOUND MARKETING
Attracting your potential customers into conversion funnel 00:00:00
Converting your prospects into leads using emails 00:00:00
Landing Page 00:00:00
Conversion Optimization 00:00:00
Conversion Optimization Patterns for Engaging website Visitors 00:00:00
Lifecycle Emails 00:00:00
WEB ANALYTICS
Introduction 00:00:00
Google Analytics 00:00:00
Content Performance Analysis 00:00:00
Visitors Analysis 00:00:00
Social Media Analytics 00:00:00
Actionable Insights and the Big Picture 00:00:00
Social CRM & Analysis 00:00:00
Digital Analytics 00:00:00
Platform Principles 00:00:00
SPECIALIZATION MODULES
SPECIALIZATION MODULES 00:00:00
ASSIGNMENTS
ASSIGNMENTS 00:00:00

Course Reviews

5

5
27 ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.

TAKE THIS COURSE
  • $699
  • 180 Days
489 STUDENTS ENROLLED

    Get a Free Consultation

    Related Courses

    Copyright © 2019 Certybox All Rights Reserved