mba digital business

MBA IN DIGITAL BUSINESS – UPES

The MBA in Digital Business program will help students emerge into well-rounded professionals ready to take up challenges of the industry in diverse areas from retail to manufacturing to the service sector.

Enrolment validity: Lifetime

About This Course

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand sectors. The Online MBA in Digital Business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

MBA in Digital Business is a four-semester program designed for working professionals, who are working in or wish to make a career in the areas of Digital Business, E-Commerce and related areas. Participants will gain a good understanding of the business practices, processes, design, and strategies relevant for success in digital businesses.

Learning Objectives

Develop an in-depth understanding of the dynamics of the global Digital Business ecosystem.
Develop skills surrounding the key marketing and branding components of an online business.
Analyze the issues managers face in internet-based organizations.
Demonstrate analytical skills, with respect to dynamics digital business.
Apply business and technical knowledge to achieve and maintain market leadership positions in the Digital Business space.
Exhibit assessment and design skills for research, promotion, and communication strategies within the Digital Business ecosystem.

Requirements

  • Graduation in any discipline with 50% and above marks (or an equivalent CGPA) by any recognized university.
  • 5% relaxation in marks in case of more than 2 years of experience.

Target Audience

  • Small enterprise or local business owner who wish to move their business online.
  • Those with a zeal to learn about digital business and its applications.
  • Graduates having basic knowledge of Digital Marketing platforms who wish to get practical and deep study of Digital Business.

Curriculum

20 Lessons200h

Semester I

Economics & Management Decisions
Financial Management
Marketing Management
Quantitative Techniques for Management Applications
Operations & Material Management

Semester II

Semester III

Semester IV

certificate

150,000.00

Level
Intermediate
Duration 200 hours
Lectures
20 lectures
Language
English

Material Includes

  • Interactive Live Sessions by Industry Experts and Global Faculty.
  • Supervised Discussion Forums to Facilitate Group Interaction.
  • Dedicated Academic & Career Advisor.
  • Real World Projects and Case Studies to make you succeed in real life scenarios.