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Masters in Digital Marketing

Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments like Marketing, Public Relations, Branding and HR.

Enrolment validity: Lifetime

About This Course

Master in Digital Marketing program will prepare you to become a complete digital marketer. One of the world’s fastest-growing disciplines, this Digital Marketing certification course will increase your job market value and enable you to handle end-to-end marketing campaigns.

It’s a blended learning approach, where a learner has access to self-learning modules, which are pre-recorded, along with Live Virtual Classes (LVC) directly with Mentor.

After the successful completion of this Digital Marketing course, every participant will get a chance to do the internships. These internships will significantly enhance your skills and resume value.

  • It allows you to grow your existing profile and to set you apart from your peers by leveraging the skill for meeting your sales objectives like lead generation, lead closure, and relationship building.
  • It gives you the chance to join a digital marketing agency and contribute to business development.
  • You can diversify your profile and contribute to the digital marketing unit of your company
  • Freelance as a digital marketer or affiliate marketer
  • If you aspire to float a startup, digital marketing can help you realize your dreams.

Yes, While you may experience a slight setback in your take-home salary during the initial phase of your career, you can always scale up and expand your career in the long-term.

Several organizations are making use of digital channels to meet their HR goals. So whether it is recruitment, employer branding, or employee engagement, you can make use of your Digital Marketing knowledge to appeal to a broader base. Learning digital marketing is investing in your future career prospects as the HR field is about to change. Additionally, if you harbor entrepreneurial dreams, Digital Marketing shall help you in every possible way.

As a web developer/designer with prior knowledge of digital marketing, you can bring more to the table than your peers. Certain companies expect their web designers or developers to have an understanding of digital marketing. Thus, it is advisable to possess this skill to set yourself apart from the competition. 

Learning Objectives

Gain a strategic understanding of Digital Marketing
Understand how to use it for branding and sales
Learn best practices, tools, and techniques of SEO
Master Search Engine Marketing using Google Ads
Understand Email Marketing and work with industry-standard tools such as Mailchimp
Become well-versed with marketing on top social media channels
Know how to create and run an Integrated Digital Marketing campaign
Prepare you to become a complete digital marketer and make you industry ready on day one

Requirements

  • If you have some Marketing knowledge and are familiar with the Internet, this course is for you.

Target Audience

  • Freshers who want to make a career in Digital Marketing
  • For middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales

Curriculum

33 Lessons144h

Search Engine Optimization

Introduction to SEO
How do Search Engines work?
Keyword Research
On-page SEO
Mobile SEO
Schema markup
Off-page SEO
SEO Audit, Tools, Measurement

Search Engine Marketing

Social Media Marketing

E-mail Marketing

Inbound Marketing

Web Analytics

certificate

85,000.0099,999.00

15% off
Level
Beginner
Duration 144 hours
Lectures
33 lectures
Language
English Hindi

Material Includes

  • Blended E-learning Course
  • 6 Months Duration
  • Weekend or Weekday Batches
  • Flexible Learning Program
  • Available both Self Paced & LVC
  • Extensive Content for Self-Learning
  • Projects/ Quizzes / Assignments
  • Downloadable Content
  • Internship
  • LinkedIn profile optimization
  • Individual Course Completion Certificate
  • 12 External Internet Marketing Certifications
  • Masters Certificate in Digital Marketing
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