Web Analytics Professional Program

Web analytics is the process of collecting data about the activities of visitors accessing your website how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on and mining that data for information that can be used to improve said website. Web Analytics assesses as per the company’s need for running Web Analytics Campaigns across various channels including Digital Marketing techniques. The certification tests the candidates on various areas in Web Analytics.

Web analytics can help you answer a long list of questions about your website, your visitors, your marketing. It’s impact will be profound.


According to a recent report by Global Industry Analysts Inc., Web analytics is expected to become a major tool targeting specific marketing efforts. Therefore, it would be apt to say that the future of Web analytics solutions would not only depend on the level of recognition achieved by the effectiveness of the tool, it would also to a large extent depend on the role played by the tool in quantifying digital advertisement deployments and the ad spend on the Web. Its highly in demand!!

Job seekers looking to find employment in Web Analytics departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

  • Certification valid for life
  • Lifelong e-learning access
  • Free Practice Tests
  • Hard copy – Study material
  • Online e Learning Access (LMS)
  • 24*7 Support

Course Curriculum

Introduction 00:00:00
Navigating Google Analytics 00:00:00
Traffic Sources 00:00:00
Content 00:00:00
Visitors 00:00:00
Goals & Ecommerce 00:00:00
Actionable Insights and the Big Picture 00:00:00
Web analytics tools 00:00:00
Making better decisions 00:00:00
Summing up 00:00:00
Common mistakes analysts make 00:00:00
Social media analytics 00:00:00
Social CRM & Analytics 00:00:00

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  • $199
  • 10 Days

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