Social Media Marketing (SMM) Program

Social Media Marketing Program assesses the candidate as per the company’s need for web site promotion and optimization on various social media websites like Facebook, Twitter, LinkedIn, etc. The certification tests the candidates on various areas in social media marketing concepts which includes the knowledge of social media platforms and tools, social media strategies, social commerce, social media metrics, social media analytics and ROI measurements.

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.

  • Certification valid for life
  • Lifelong e-learning access
  • Free Practice Tests
  • Hard copy – Study material
  • Online e Learning Access (LMS)
  • 24*7 Support

Course Curriculum

Social Media Basics
Introduction to the course 00:00:00
What is Social Media? 00:00:00
Social Media is Big & Active 00:00:00
Online World is Getting More & More Social 00:00:00
Negative Impact Created by Unsatisfied Customers 00:00:00
Negative Impact Created by Naive Employees 00:00:00
Opportunity Loss by Not Being on Social Media 00:00:00
SECTION 2: Case Studies on Social Media Usage
Brand Building through Social Media 00:00:00
Sales through Social Media 00:00:00
CRM through Social Media 00:00:00
Internal Communication using Social Media 00:00:00
Lead Generation through Social Media 00:00:00
Generating Traffic through Social Media 00:00:00
Fund Raising through Social Media 00:00:00
ORM Example – Apple Feedback on Mouthshut 00:00:00
SECTION 3: Getting Started with Social Media
How to Start Using Social Media? 00:00:00
How to Select Social Media Channels? 00:00:00
How to Acquire Reach on Social Media? 00:00:00
What Returns to Expect from Social Media? 00:00:00
How to Set Social Media Objectives? 00:00:00
How to Choose an Identity on Social Media? 00:00:00
How to Build Engagement? 00:00:00
How to Attribute Returns to Social Media? 00:00:00
SECTION 4: Social Media Channels Overview
Facebook Overview for Businesses 00:00:00
Twitter Overview 00:00:00
LinkedIn Overview 00:00:00
Pinterest Overview 00:00:00

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  • 10 Days

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