Search Engine Optimisation Program

SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

This certification will teach you the SEO & will take you from beginner to advanced level. You will learn how to optimize your website & content to increase conversions & organic traffic & how to stay ahead & rank on the first page of numerous keyword searches. You will be able to meet the company’s need for running Search Engine Optimization Campaigns across various channels by including Digital Marketing techniques.

SEO can be applied for all kinds of purposes & it is a huge asset which can be extremely useful at all times in the modern world. Nowadays SEO is a full-time job for small businesses and many are turning to website design and marketing experts such as Pronto for support.

In this, you ll learn

  • How SEO (Search Engine Optimization) works
  • How to boost traffic to your site
  • Selecting Best Keywords for SEO
  • Optimizing Your Pages
  • Off-Page SEO
  • ON-Page SEO
  • SEO algorithms
DELIVERABLES-
  • Certification valid for life
  • Lifelong e-learning access
  • Free Practice Tests
  • Hard copy – Study material
  • Online e Learning Access (LMS)
  • 24*7 Support

Course Curriculum

What is On-Page Optimization?
Keyword Research with Google Keyword Planner. 00:00:00
How to Select a Domain Name? 00:00:00
Page Naming {URL Structuring} and Folder Naming 00:00:00
Image Naming, Image Title and ALT Tags Creation 00:00:00
What are Meta Tags 00:00:00
Description 00:00:00
Keywords 00:00:00
Author 00:00:00
Country 00:00:00
Robots 00:00:00
Redirection Tags 00:00:00
Headings Tags {H1 to H6} 00:00:00
What is Content Writing? 00:00:00
SEO Friendly Content Writing {Insert keywords in content} 00:00:00
Anchor Text, Link Title 00:00:00
Robots.text file use and creation 00:00:00
HTML Sitemap creation 00:00:00
XML Site Map Creation 00:00:00
Ror text sitemap 00:00:00
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool) 00:00:00
Why is Alexa? 00:00:00
Alexa Integration 00:00:00
What is Off-Page Optimization?
What are Backlinks? 00:00:00
Why Backlinks are Important? 00:00:00
Difference Between Do-Follow and No-Follow Backlinks 00:00:00
What is Google Page Rank? 00:00:00
How to Increase Page Rank? 00:00:00
Search Engine Submissions 00:00:00
Directory Submissions 00:00:00
Article Writing and submissions 00:00:00
Press Release writing and submissions 00:00:00
Classifieds posting 00:00:00
Forum Posting 00:00:00
Business Listing 00:00:00
Social Bookmarking 00:00:00
Social Networking 00:00:00
RSS Feeds 00:00:00
Search Engine Algorithms
What is Search Engine’s Algorithms? 00:00:00
How Algorithms Works? 00:00:00
Why a Search Engine needs to update its Algorithm? 00:00:00
Search Engine Penalties and Recoveries. 00:00:00
Why a Search Engine penalizes a Website? 00:00:00
Advanced 00:00:00
How to optimize your site for Google Hummingbird Algorithm? 00:00:00
What is Google Panda Algorithm? 00:00:00
What is Google Penguin? 00:00:00
What is Google EMD Update? 00:00:00
How to save your site from Google Panda, Penguin and EMD Update? 00:00:00
How to recover your site from Panda, Penguin and EMD? 00:00:00

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  • 10 Days
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