Search Engine Marketing Program

Search marketing is the procedural attempt to gain the traffic and visibility from search engines through both paid and unpaid efforts. The SEM practices revolve around the promotion of websites in SERPs to optimize the brand presence and conversions.

Search Engine Marketing is in great demand. Companies across all verticals are looking for skilled Search Engine Marketing Professionals for promoting their business on Digital Media.

They understand how to use search engine marketing to:

  • Generate new leads
  • Sell products
  • Build their brand
  • Divert traffic from their competitors.
DELIVERABLES
  • Certification valid for life
  • Lifelong e-learning access
  • Free Practice Tests
  • Hard copy – Study material
  • Online e Learning Access (LMS)
  • 24*7 Support

Course Curriculum

Search Engine Marketing Overview
Understanding Google search 00:00:00
Rule based personalization of marketing at internet scale 00:00:00
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing 00:00:00
Pay per click overview
PPC Definition & how it function 00:00:00
Important Terms – Quality Score, Conversion Rate etc 00:00:00
Quality Score Overview Understanding 00:00:00
Strategizing PPC campaigns
Setting objectives, goals & expectations 00:00:00
Actionable metrics for performance measurements 00:00:00
Formulating account structure 00:00:00
Effective segmentation of keywords 00:00:00
Usage of multiple match types 00:00:00
Non overlapping Ad Groups 00:00:00
Market Analysis
Understanding industry key drivers 00:00:00
Competitive Analysis 00:00:00
Organizational positioning 00:00:00
Targeting 00:00:00
Ad writing Techniques
Compelling ads that increase click through rates (CTR) lower costs 00:00:00
Understanding, Analyzing & Improving – Relevance & Quality score 00:00:00
Improve conversion rates Targeted ads & relevant landing pages 00:00:00
Ad Preview tool 00:00:00
Best Practices like using features such as reviews, +1 button etc 00:00:00
Campaign Management
Overview of the tools 00:00:00
Understanding advance functionality 00:00:00
Bid Management Plan
Understand bidding strategy 00:00:00
Manual vs. Automated bid management 00:00:00
Different bid management features CPA bidding, position preference etc 00:00:00
Effective landing pages
Importance of UI/UX design 00:00:00
Call to Action 00:00:00
Performance Tracking
Set campaign objectives & goals 00:00:00
Define Performance metrics 00:00:00
Monitor PPC activity with Google Analytics 00:00:00
Decipher User Psychology
Understand & connect with the user 00:00:00
Benefit from search behavior of prospective customer 00:00:00
Reporting & Analysis
Integrate PPC account with Google Analytics 00:00:00
Understanding reports and define the future plan of action 00:00:00
Testing
Multivariate Testing 00:00:00
A/B split Testing 00:00:00
SEM Management (Other Opportunities)
Remarketing 00:00:00
Mobile Advertising 00:00:00
Display & Video Formats 00:00:00
Optimize the display network campaigns 00:00:00
Track & measure view through conversions 00:00:00
Affiliate Marketing
Advertiser 00:00:00
Publisher 00:00:00
Consumer 00:00:00
Mobile Marketing
Introduction 00:00:00
Mobile Advertising 00:00:00
Understanding the market 00:00:00

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  • 10 Days
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