E-mail Marketing Program

Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

Email is the category generating the highest RoI for marketers. For every $1 spent, email marketing generates $45 in RoI and gives marketers the broadest reach of all channels available to them. Despite the plethora of tools available to marketers ,e mail marketing is simply the best bet for business growth.

SCOPE
  • Over half of the planet (3.8 billion people) is supposed to utilize email by 2019
  • In fact, leading studies predict that there will be 4.2 billion email users by the end of 2022.
  • Email is the most prevalent form of business communication in the US.
  • Research shows that 91% of US consumers check their email every single day, and 56% of those same consumers handle a majority of their emails on a mobile device.
  • With its proven track record, increased popularity, and adaptability, email marketing is one of the most cost-effective ways to connect with new customers and reinforce relationships with current consumers.
DELIVERABLES
  • Certification valid for life
  • Lifelong e-learning access
  • Free Practice Tests
  • Hard copy – Study material
  • Online e Learning Access (LMS)
  • 24*7 Support

Course Curriculum

Deliverability
Setting up an Email Marketing Machine 00:00:00
ISPs 00:00:00
Hosting Facility 00:00:00
MTA 00:00:00
IP/DNS 00:00:00
Shared vs. Dedicated IPs 00:00:00
Reverse DNS 00:00:00
MX Record 00:00:00
White listing 00:00:00
Response Handlers 00:00:00
Bounces 00:00:00
Effective Email Content
Conversation 00:00:00
Relevance 00:00:00
Incentives 00:00:00
Timing 00:00:00
Creative & Copy 00:00:00
Attributes 00:00:00
Customer Acquisition Strategies
Rented List Emails 00:00:00
Co-branded Emails 00:00:00
Third Party email Newsletters 00:00:00
Viral Emails 00:00:00
Event Triggered Emails 00:00:00
House e-newsletters 00:00:00
Effective Creative
Effective Creative Introducing 00:00:00
Does your email have crabs? 00:00:00
Email template model 00:00:00
Best Practices 00:00:00
NLP Demonstrations (neuro linguistic programming) to understand customers better. 00:00:00
Nurturing & Automation
Tools to enhance lead nurturing 00:00:00
Enhance better reach 00:00:00
Analyze behavior patterns 00:00:00
Analytics 00:00:00
Automation and more 00:00:00
Resources to do situational analysis and progressive
Customer personal tool kit 00:00:00
Complete email marketing worksheet 00:00:00
Content Editorial Calendar 00:00:00
Digital Marketing Strategy toolkit 00:00:00
Email contact strategy template 00:00:00
Email Marketing Health Check 00:00:00
Structuring Digital Marketing Team 00:00:00
Web resources to improve subject lines, html codes, spam testers and deliverability issues. 00:00:00

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  • 10 Days
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