Mobile marketing is a digital marketing,multi-channel strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

Scope-

Mobile marketing has a great scope as people spend maximum time on their mobile devices and hence to reach customers has become easy. Big brands have got their location based mobile apps developed in order to serve customers better. They give out discount coupons on messages or emails to lure customers.

DELIVERABLES-
  • Certification valid for life
  • Free Practice Tests
  • Online e Learning Access (LMS)
  • 24*7 Support
  • Covers hands-on project based on mobile marketing
  • 25+ hrs. of e-learning content
  • Online Quiz
  • Downloadable-Workbooks & Exercises

Course Curriculum

Introduction to Mobile Marketing
Introduction to Mobile Marketing 00:00:00
Understanding Mobile Devices
What Mobile Device is Right for You? 00:00:00
Core Product and Service Offerings
SMS & MMS Messaging 00:00:00
Mobile Applications 00:00:00
Mobile Websites App Marketing 00:00:00
Mobile Advertising and Search
Mobile Advertising 00:00:00
Mobile Marketing and Search 00:00:00
Programmatic Ad Buying 00:00:00
Incentives and Loyalty Program
Mobile Incentive Opportunities 00:00:00
Mobile Loyalty Programs 00:00:00
Mobile Marketing and Social Media
Mobile and Social Media 00:00:00
Content Marketing for Mobile 00:00:00
Facebook Advertising for Mobile 00:00:00
Location and Mobile
Mobile Marketing Location – Based Services 00:00:00
Opportunities and Challenges 00:00:00
Employing Beacons 00:00:00
Mobile Website
Responsive Design 00:00:00
Converting Non-Mobile Websites 00:00:00
Mobile Marketing Analytics
Mobile Measurement 00:00:00
Careers in Mobile Marketing
Mobile Marketing Opportunities 00:00:00

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